Coffee Importers Edition
Mark Stinson's Venture Catalyst System™ for importers and traders who build roaster relationships before they close deals.
Curated by Mark Stinson · Venture Catalyst System™ — Coffee Importers edition
Mark Stinson
Exact Rush · Venture Catalyst System™
The Coffee Importers edition adapts the Venture Catalyst System™ for a market where relationships matter more than ad spend and origin-truth matters more than hype. Mark Stinson built this edition after observing that most coffee marketing exoticizes producers, invents urgency, and treats trade buyers like consumers.
These agents do the opposite. They build relationship-first outreach, origin-truth narratives, and transparency-forward content that respects the producer and the buyer. Every prompt includes guardrails against false urgency, exoticization, and origin-washing.
Mark Stinson
Curator, Marketing Suite
15+ years of founder-first brand consulting. Mark built the Venture Catalyst System™ to prevent the mistake he sees most often: founders jumping to design before they know what they are trying to say.
Venture Catalyst System™
What's Included
- ✓Venture Catalyst Orchestrator (Marta Delgado) + 6 specialist agent files
- ✓Living project dossier template (coffee-trade fields)
- ✓Getting-started guide with harvest-calendar integration
- ✓Sample outputs: origin narrative, pitch deck, outreach sequence
- ✓Relationship-first guardrails embedded in every agent
- ✓Future updates to the Coffee Importers edition
Get Coffee Importers Edition
Not a subscription. Plan 4–6 weeks active work.
Secure PayPal checkout · Digital download · Lifetime updates for this edition
Guardrails Built In
Relationship-first
Outreach is paced to trust milestones, not conversion deadlines.
No false urgency
No invented scarcity. Harvest calendars and real availability only.
Origin-truth
Every claim is traceable to a farm, a cooperative, or a certified lot.
No exoticization
Producers are partners, not props. No romanticized poverty narratives.
Who it's for
- ✓Green coffee importers selling to roasters and traders
- ✓Exporters who want direct-trade relationships with buyers
- ✓Vertically integrated roasters who source their own green
- ✓Cooperatives and producer groups entering export markets
Meet the Seven Agents
Each agent has one job. Each job is essential. Marta runs first.
Venture Catalyst Orchestrator
Marta Delgado
Marta knows specialty coffee moves at relationship pace. She keeps importers on sequence — positioning before outreach, samples before pressure — and tells you plainly when you are skipping a step that will cost you a roaster later.
Venture Brand Strategist
Claire Bonnet
Claire builds the Trade Brand Brief: who you are by origin, processing, and roaster profile. She will not let you sound like every other importer on the price list.
Roaster Relations Director
Diego Ferreira
Diego designed cadences for 60+ roasting accounts. He maps relationship stages, objection playbooks, and touchpoints that add value — never "just checking in."
Logo & Identity Designer
Amara Osei
Amara delivers sell-sheet systems and sample labels that honor origin truth. Visual identity that producers and roasters recognize as respectful, not performative.
Social Media Content Creator
Lila Matsumoto
Lila builds origin stories and producer features that invite conversation — 30-day calendars built for trade shows, harvest season, and long-cycle follow-up.
Roaster Lead Sales Director
Owen Caldwell
Owen writes pipeline stages and call structures for importers who sell trust, not discounts. Relationship-first closing language only.
Sample Fulfillment Manager
Nina Kowalski
Nina owns the sample path: request workflow, insert copy, cupping notes, feedback loops. The operational heart of how roasters experience your seriousness.
Ready to deploy
$799 one-time · Plan 4–6 weeks of active work
Secure PayPal checkout · Digital download · Lifetime updates for this edition
Common Questions
How is the Coffee edition different from the Agnostic edition?
The Coffee edition uses the same Venture Catalyst Six sequence, but every agent prompt is rewritten for specialty coffee trade context. Origin-truth replaces generic brand voice. Relationship-building cadences replace demand-generation funnels. Sample protocols and cupping notes replace content pillars. The guardrails are different; the methodology is the same.
I am a roaster who also imports. Is this for me?
Yes. The edition is built for anyone in the specialty coffee supply chain who sells green or roasted coffee to trade buyers. The agents adapt to your position in the chain — importer, exporter, or vertically integrated roaster.
What if I already have a brand?
Marta audits your existing positioning and maps it to the Venture Catalyst Six framework. Specialists then build on what works and flag what contradicts origin-truth or relationship-first principles. You do not start from zero unless you want to.
Can you show me a sample workflow?
Week 1: Marta establishes the dossier. Week 2: Claire builds your Trade Brand Brief. Week 3: Diego designs your outreach cadence. Week 4: Lila maps content to harvest calendar. Week 5: Owen builds pitch materials. Week 6: Nina instruments sample workflow and feedback loops. Amara runs parallel, instrumenting sell-sheet and label systems.
Can I start with one agent?
The suite is designed as a system, but you can phase rollout. Many coffee businesses start with Claire and Diego to validate the approach before adding the full team. Contact Exact Rush for phased pricing.
Marketing Suite editions curated by Mark Stinson for Exact Rush, distributed on ProvenanceAI Marketing Black Box, Venture Catalyst System™.