Module 2: Where Does Value Come From? Finding, Unearthing, Creating

Welcome to Week 2. Last week began with you, the raw material. This week the question turns outward: where does value actually come from? There are three honest answers, and this course takes all three seriously. Sometimes we find value that was already there and simply overlooked. Sometimes we unearth value that lies latent, waiting for real labor to bring it out. Sometimes we create value from a new combination that did not exist before. You do not have to pick one yet. This week you get a vocabulary for all three, and a figure (Hermes) who holds them together.

Here is the Seminar's central question from this week's angle: do we find, unearth, or create value? Aimed at where value comes from, it sharpens into this: when you look at a situation others have normalized, what lets you see worth that they miss, and which of the three moves are you making when you do? Hold the question loosely. By the end of the week you will have run it on a real problem of your own.

By Sunday you will have four things: a Social Identity Wheel (a baseline map of who you are, melded with last week's CEO exercise), one problem you choose to carry for the whole semester, a first set of five AI prompts that narrow that problem, and your Baker "AI employee" track underway. The Baker track is a separate short course that teaches you how to build an AI agent; it launches this week and runs in the background.

If you missed Week 1, you have lost texture, not prerequisite knowledge. This week stands on its own: it introduces its own vocabulary, its own reading, and its own deliverables. If you want the Week 1 self-inventory later, it is still there. For now, open the "Ask Wren" panel on any page if you get stuck; Wren Calloway is your course concierge.