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The Baker Institute for Entrepreneurship, Creativity & Innovation, Lehigh University

What's the Value of an Idea?

BQ 095 / REL 095 · Fall 2026 · Lehigh University, College of Arts & Sciences and the Baker Institute

Do we find value that is already there, unearth value that lies latent, or create value from nothing? A first-year seminar where you take one real problem from self-inventory through customer discovery to a public pitch, building a team of AI agents along the way.

Get startedPreview Week 1

Baker AI employee track

REL095 enrollment includes the Baker AI employee track. Open the Baker course overview and start Module 1 when you are ready.

Open Baker course overview

Getting in

You reach the gated weeks when three things are true. Each week's opening section stays free and open, so you can always see where the week is going.

  1. Step 1. Sign in with your ProvenanceAI account.
  2. Step 2. Hold an active ProvenanceAI Studio subscription.
  3. Step 3. Redeem the course access code your instructor gave your section.

Course calendar

Attendance at one Eureka Pitch Night is mandatory. All four events are encouraged.

  • Sept 17: Eureka Pitch Night

    Attend at least one Eureka Pitch Night this semester. All four are encouraged.

  • Oct 14: CCPD visit

    Confirmed course/studio visit. It is not additional Module 7 content.

  • Oct 15: Eureka Pitch Night

    Attend at least one Eureka Pitch Night this semester. All four are encouraged.

  • Nov 19: Eureka Pitch Night

    Attend at least one Eureka Pitch Night this semester. All four are encouraged.

  • Dec 3: Eureka Pitch Night

    Attend at least one Eureka Pitch Night this semester. All four are encouraged.

Course syllabus

Download syllabus PDF

The thirteen modules

Part I: What Is Value? Finding, Unearthing, or Creating It

Part II: From Idea to Impact: Problems, Critique, and the Pitch

Part III: Making It Real: Customer Discovery as Ethnography

Part IV: Rhetoric, the Sprint, and the Competition