What's the Value of an Idea?
REL BQ 090 · Fall 2026 · Lehigh University, College of Arts and Sciences
Do we find value that is already there, unearth value that lies latent, or create value from nothing? A first-year seminar where you take one real problem from self-inventory through customer discovery to a public pitch, building a team of AI agents along the way.
AI employee track
This seminar includes the short course Agential AI for Business: Building Your First AI Employee. Open the course overview and start Module 1 when you are ready.
Open the short courseGetting in
You reach the gated weeks when three things are true. Each week's opening section stays free and open, so you can always see where the week is going.
- Step 1. Sign in with your ProvenanceAI account.
- Step 2. Hold an active ProvenanceAI Studio subscription.
- Step 3. Redeem the course access code your instructor gave your section.
Course calendar
Attendance at one Eureka Pitch Night is mandatory. All four events are encouraged.
Sept 17: Eureka Pitch Night
Attend at least one Eureka Pitch Night this semester. All four are encouraged.
Oct 14: CCPD visit
Confirmed course/studio visit. It is not additional Module 7 content.
Oct 15: Eureka Pitch Night
Attend at least one Eureka Pitch Night this semester. All four are encouraged.
Nov 19: Eureka Pitch Night
Attend at least one Eureka Pitch Night this semester. All four are encouraged.
Dec 3: Eureka Pitch Night
Attend at least one Eureka Pitch Night this semester. All four are encouraged.
Course syllabus
View syllabusThe thirteen modules
Part I: What Is Value? Finding, Unearthing, or Creating It
Part II: From Idea to Impact: Problems, Critique, and the Pitch
Part III: Making It Real: Customer Discovery as Ethnography
- Module 6: Design ThinkingMon Sept 28, Wed Sept 30 · Badge: The Designer
- Module 7: Customer Discovery as EthnographyMon Oct 5, Wed Oct 7 · Badge: The Ethnographer
- Module 8: The Live Business Owner CaseMon Oct 19, Wed Oct 21 · Badge: The Consultant
- Module 9: Your Own Customer Discovery PlanMon Oct 26, Wed Oct 28 · Badge: The Segmenter
- Module 10: Discovery in the FieldMon Nov 2, Wed Nov 4 · Badge: The Fieldworker
Part IV: Rhetoric, the Sprint, and the Competition
- Module 11: Rhetoric, Narrative Capital, and the Funding RealityMon Nov 9, Wed Nov 11 · Badge: The Rhetor
- Module 12: The Sprint and the PolishMon Nov 16, Wed Nov 18 · Badge: The Sprinter
- Module 13: The Final Pitch CompetitionMon Nov 23 (prep); Wed Nov 25 (Thanksgiving, no class); Mon Nov 30, Wed Dec 2 (Zoom) · Badge: The Founder