We're building ProvenanceAI with clear market positioning, competitive awareness, and transparent progress tracking.
The EdTech analytics market is massive:
We've analyzed key players in the AI-augmented learning and learning-analytics space. Here's where we stand:
Netherlands, 2012
What they do:
LMS-integrated suite for collaborative learning, peer feedback, social annotation
Positioning:
"Actionable learning analytics" for engagement insights
Traction:
200+ universities, 5,000+ educators worldwide
Team:
~100-200 employees, grant-backed early funding
Business model:
Institutional licenses (seat or course-based)
New York, 2023
What they do:
AI-powered K-12 platform for personalized learning, instant quizzes/exercises
Positioning:
"AI-native student analytics" for engagement and performance
Traction:
YC Summer 2023, pilots in NYC DOE/UNICEF
Team:
~14 employees (founders: Sohan Choudhury & Jinseo Park)
Business model:
Freemium → SaaS district licensing
San Francisco, 2025
What they do:
AI grading for handwritten math assignments
Positioning:
"Real-time feedback, waterfall to agile learning"
Traction:
YC Spring 2025, "Official White House AI Education Partner"
Team:
2 co-founders (Abhay Gupta & Shyam Sai)
Business model:
Free pilot → subscription or per-school contracts
Irvine, CA, 2023
What they do:
AI-powered 'learning coach' chatbot for college student success
Positioning:
Boosts engagement, retention via AI guidance and early interventions
Traction:
NSF-funded pre-seed, likely university/college pilots
Team:
Small (founder Patrick Hong, UC Irvine lecturer)
Business model:
Institutional subscriptions (likely SaaS)
Vancouver, 2018
What they do:
AI-powered Performance LMS for enterprises
Positioning:
Learning + performance integration, auto-generated development plans
Traction:
Enterprise clients (not higher ed focused)
Team:
Established company (pre-AI boom)
Business model:
Enterprise licensing
We’ve built one of the first newsletters aggregating the latest news in AI higher ed developments, PromptResponse.
ProvenanceAI sits in the AI-augmented learning and learning-analytics layer (complementary to major LMS platforms).
We integrate with Canvas, Blackboard, Moodle—not replace them
Competitors focus on engagement, grades, or final artifacts. We track the journey: sources → prompts → drafts → revisions → MVP
Human Distance, Leverage Distance, Well-Being—no competitor measures all three
Our structured workflow is a unique pedagogical framework, not just a feature
We're designed for a world where AI is a partner, not a threat. Competitors are retrofitting pre-AI tools.
Most competitors target K-12 or enterprise. We're building with professors, for professors.
We're conducting comprehensive discovery to validate product-market fit and refine our positioning:
We’re living our learning philosophy: Learn as you grow.
We're being honest about what we know and what we're still figuring out.
This field map is a living document. As we gather more market data, we'll update our positioning and competitive analysis.
That's the ProvenanceAI way: Rigor, with Receipts.